Marketing Manager

Plan Everything First!

Your Entire System Is One Massive Funnel!

Spend time to think about your dream customer. List the characteristics that you want your future clients to have. Be as specific as possible. You build your entire marketing campaign around attracting your dream customer.

Your landing page is absolutely essential because it connects you directly to your database and all other traffic from one place! Think about all our social media: past, present, and the unknown future. With a quality landing page you can adapt and try all sorts of different marketing strategies. The landing page is the foundation of the entire system!

Your value ladder is a list of all the value that you can give your dream customer. Brainstorm early and once you have a massive list of value you can offer. Stack it up into bundles that make logical sense. This is how you upsell your client later in the process. You have to show more value to get more value and it involves psychology and timing.

Before you introduce your offer you need to show value, give value, and introduce your mission statement. This builds trust, gets your leads connected to your brand, and shows all the value they will receive. Do not underestimate the power of this part! The timing of the offer is everything. Value is subjective so you can find so many different ways to show value.